Its been almost a year since I released my appUllrto the public.
Over 1,500 people have downloaded the app and about 300 people have registered for an account.
But reaching a critical mass of engaged users has been more of a challenge than I anticipated.
As the one year milestone approaches, Ive been reflecting on the project.
I still work on it almost every day.
The biggest problem Ive been facing is whether the chicken or the egg comes first in terms of users.
How do I attract users without data loaded into the app?
And how does data get into the app without users?
It’s a problem that I knew I would face, but that’s made it no less difficult.
Im thinking that their participation will attract more users more quickly than I could on my own.
A lot of ski areas have expressed interest, but drumming up a sustained interest has challenging.
Some have verbally committed to using it and then ghosted me ().
But several others have begun using Ullr, which feels amazing!
Regular users are trending up too.
It’s still super exciting for me when features get entered at a mountain that I don’t know.
It feels almost disingenuous, but I feel like marketing requires that.
I prefer to do the latter when I can as it feels way more natural.
It’s been difficult to put something out into the world that I’ve put so much into.
), but the failures still sting a bit.
I think it was totally fair for them to do that.
At one year, I feel like Ullr is doing pretty well.
Adoption is happening slowly, but it seems to be happening.
And next time you’re out on the hill, maybe enter some features in the app!www.ullr.ski
