Skiing is full of brands that seem to just exist.
They pump out their products and marketing but never really do anything to set themselves apart.
On the other end of the spectrum sitsBlackStrap Industries.
Why does BlackStrap exist?
Why did you enter the market and what are your goals here?
Who are the people behind the brand, the shredders making it happen?
We all bring our own experiences, skill sets, ideas & industry specific knowledge to the table.
The process to becoming a viable brand in the snow market has a ton of different elements.
You will get shot down and told no at the onset.
but at the end of the day, the end user of the product has the final say.
Any high or low points for the brand/cool stories from along the way?
You mostly make accessories and apparel at this point, do you have any big expansion plans?
What makes BlackStrap unique in the industry?
Erik Hilb
What are you looking for in the athletes/evens that you back?
And on that we have to give an enormous shout out to Hunter on his season this year.
Any goals for the brand/product/athletes next season?
Elena Pressprich
Going into the summer does Blackstrap evolve at all as a brand?
We definitely diversify our products a bit when the temperatures rise.
Last summer was the introduction of our Blackstrap REEL Line (http://bsbrand.com/collections/2015-fish).
you’ve got the option to check out BlackStrap here:http://bsbrand.comas well as on InstagramandFacebook
