This absolute bombshell dropped into my inbox this morning.
More on this as the story unfolds.
What was the reason for the acquisition?
So there was a mutual interest in coming together.
What changes to the companys structure and product line can we expect from the aquisition?
“Amer acquired Armada because theyre fired up on Armada.
Under Amer; the brand, product development, marketing and sales will operate independently.
The brand doesnt change.
The gear we make doesnt change outside of potential product extensions.
And our attitude doesnt change.
The only change is now were doing it with the solid financial backing of an outdoor-focused company in Amer.
The acquisition includes the Armada brand, Armada-branded products, as well as intellectual property and distribution rights.
The transaction value is approximately USD 4.1 million, of which USD 2.5 million will be settled with cash.
Armada will be integrated into Amer Sports Winter Sports Equipment business unit.
The acquisition enables us to further accelerate especially in the US market where Armada has a solid presence.
The acquisition has no material impact on Amer Sports 2017 financial results.
