The perfect example of this is the B-Dog Edgeless.
Its also a niche product by any definition.
The Furtherance Jacket is the first output from the outerwear side of the innovation lab with the same mindset.
The Armada team has built the exact jacket they wanted to see, costs be damned.
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Cory McDonald spearheaded the design of this yearsArmada outerwear.
I was really impressed with the Zero Collection in hardgoods.
To ensure creativity always has a place in skiing, is a central tenet of the Armada brand.
It’s all about innovation and trying cool things.
The Furtherance Anorak epitomizes this in the new outerwear collection.
That was the initial goal of doing the Furtherance Anorak.
The Furtherance Anorak comes with an AR Lifetime Warranty and best-in-class materials.
We all know the most sustainable product is the one thats never made.
Durability evenplayed into the decisions we made around what details we used; whats simple but effective and durable.
Theyre also working with Allied Feather & Down, meaning all their down products are traceable at retail.
Overall as a company what were trying to do is be honest about it.
But were making the decisions to invest in everything we can to reduce our impact.
Cory and Armada have taken a fresh approach to producing outerwear.
We took the time to assess the overall collection.
That also ties back into the sustainability goals of the collection.
We covered all bases but not more than once.
Head over toarmadaskis.comto learn more about the Furtherance Anorak and check out the full collection.
