Blackberry has been running a few different ads, and each seems to have a slightly different marketing message.
Is this for college kids?
Don’t get me wrong.
What does this do to the battery life?
These are the pop in of users I would expect to be buying a Blackberry tablet.
Users are shown watching music videos and playing games, not banging out emails or working on PowerPoint presentations.
It’s going to be hard for enterprise users to take this thing seriously.
Essentially, it all comes down to the fundamentals.
A tablet commercial needs to convince people why they need the gear.
What does it do better than their laptop or smartphone?
I don’t think that the Playbook commercials are really accomplishing this.
I don’t think the casual consumer cares about this.
What does the latest iPad commercial convey?
