Brands need to appeal to a wide audience, so teams are formulated with skiers appearing across multiple platforms.
What Magnus lacked in spins, he made up for through creativity and fluidity.
Each is pushing the innovations and limits of skiing in their own way.
https://www.newschoolers.com/videos/watch/875718/ON3P-1-
In September ON3P released ON3P 1, the first in-house mini-movie created by the company.
It features Magnus, LSM, Meeks, Anttu, Karl Fostvedt and Jake Doan.
Can everyone compete at the spin-to-win level?
Does everyone have access to the dreamiest untouched lines in the backcountry?
But is it possible for anyone to just go skiing with their friends?
Absolutely - whether they live in the hills of the midwest or the pillows of British Columbia.