Back in 1993, Roxy hit a milestone with an innovative womens board short.

It was designed by a team of female designers, and married function and fashion for women in surfing.

The team continues to inspire the brand, product, and consumer alike.

Building Community Through Brand

In December, Roxy hosted the first on-snow installment of their Make Waves, Move Mountains camp.

Maggie Voisin and Tess Ledeux were on the list of athletes at the camp at Copper.

Voisin continues to talk about her path ahead, and what her goals are shaping up to be.

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Down the road, I hope to work with organizations that are also making a difference.

But she is looking beyond that aspect of things now.

Its so cool to be a part of a brand that doesnt want you just because of your discipline.

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Like they don’t want me on the team just because I’m a contest skier.

There are girls here who are focused on totally different paths.

On a more corporate level, Roxy is also the home of inspirational figures.

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Having two women working in management is also a pretty unique thing, though hopefully, that will change.

Roxy is doing just that in big ways and small ways, and thats really cool to see.

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