That fingernail making production manager, Jeromy Pazzaneze, has years of experience making skis and snowboards.

Deviation has been around since 2012, relaunching into its current state after a reorganization of ownership in 2014.

When it becomes real work you figure out whos in and whos out.

Deviation Skis: Skis Built for You in Portland, Oregon

There needs to be structure to the company, things like accounting need to be done [laughs].

In earnest, we really started in 2014.

His background is in composites, where he spent many years working on helicopter blades for Bell Helicopters.

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The reality is quite the opposite, however.

The purple heart wood is something totally unique to this small company.

It makes up the outermost portion of the cores as well as the sidewalls.

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This wood is very dense, with strong dampening properties.

Paz started making snowboards at Burton back before they moved their production from Vermont.

A skier and snowboarder at heart, this move couldnt last long.

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In 2014 Paz moved to Portland to captain the ship at Deviation.

This where the cores are glued up.

According to Hilbert, the wood is 10 times as strong as plastic sidewalls, and naturally hydrophobic.

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Deviation recently launched their first jib-oriented ski in the Ballistic.

While this is far from a full custom process, so is the price tag.

This is something Hilbert stressed throughout our conversation.

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