Upon further investigation I found a whole cache of our beloved brands and products in the shop.
Im 100% for getting women on skis… one girl told me.
Its like being on a hike with someone who is checking their phone and taking selfies the whole time.
Who are we to decide what skiing is or isnt about?
Its different for everyone.
There is nothing wrong with going skiing for the fashion and photo ops.
It gets people outside, puts money into our sport, and doesnt affect us.
So why are we concerned with it?
Plus, historically, skiing is fashion-driven, look-sexy-outside kind of sport.
I think that attention is what were so protective over.
I completely agree with this sentiment.
I have been guilty of it.
Women uplifting women is far more powerful than being negative.
Hating on the inexperienced is becoming a common trend.
The gapers and jerrys of our world are trying we shouldnt spread negativity towards them.
Its one thing if someones inexperience puts you in danger, but try not to maintain hateful energy.
However, back in 2014, Free People received an alarming amount ofbacklashfrom a balletcampaign.
How is The Ski Shop any different?
I recently spoke with Jen Gurecki, CEO of Coalition Snow a trusted female-centered gear brand.
Jen described the move as absolutely positive.
It gives Coalition validity, as FP reached out to them to initiate the partnership.
Itd be elitist if we didnt approach beginners.
Thats not what its about, Gurecki adds.
From a business perspective, FP bringing on Coalition can be a fantastic thing.
Having a campaign like The Ski Shop draws attention to our sport, which is a good thing.
It will encourage women to get involved in skiing.
Its toxic to have anything less than neutrality towards people doing the thing you love.
Free People also did their research.
They are celebrating skiing, and as skiers we should celebrate that.
