Eric Pollard is the complete package for any brand.
Skier, designer, filmmaker and artist, he brings a new perspective to every brand he works with.
It seems like a perfect match.
As of 2020, he is the co-founder and creative director of Season Eqpt, the ski and snowboard-maker.
The parallels between FWs mission and Erics vision for the hardgoods brand are at the heart of this partnership.
Similar ideals spurred Eric and pro snowboarder Austin Smith to found Season Eqpt.
Eric will play an active role in testing and informing FW prototypes.
Eric is known as a skier, but he snowboards and surfs passionately.
He approaches the mountains as a snowboarder or a surfer would.
We appreciate that Eric does not create boundaries between these winter sports.
Gouby underscores that Eric brings much more than a rider profile to FW.
