It speeds up when we want to hang on the most.
When we give a shot to be present, the moment is already gone.
Memories claw back at the timeline.
It’s like how skiing creates moments of weightlessness.
Combine the two and were left chasing that dream, forever.
Ribbons of snow stretch to connect rocky mountain tops with crystal blue fjords.
Pretty memories of a fading winter to many, these vestiges of snow became our objective.
In search of this altered reality, we landed in Reykjavik.
Every few years, these trips around the globe bring a group of friends together.
As we grow older and geographically farther apart, its these trips that take us back in time.
Being skiers, weve collectively descended millions of vertical feet, making countless turns.
While its these turns we chase around the world, its the other moments that we remember.
In skiing, one turn blends effortlessly into another, as they do in our memory.
