But the immediate effects of climate change will directly affect skiing more than most other activities.
Snow is pretty essential to snowsports, and we’re already seeing the glaciers and snowfields disappearing.
Thats why I startedGhosts."
Tony is knowledgeable and passionate about sustainability andGhostsobjectives.
Fabric that has actually been recycled from old clothing.
and reprocesses them into the raw material/polyester.
We use about 75% less water this way and we’re edging ever closer to 100%.
Our process eliminates two stages; it eliminates something being made in the first place i.e.
“Once thats tackled, the next stage is asking; whats the next problem in the supply chain?
The next problem really is dying.
Youre seeing things; organic cottons use much less dye.
Im hoping that other brands come on board with this.
Lets do more of that!”
Its not exclusively a ski brand, instead creating clean looking gear for snow and outdoor sports in general.
Anna Smoothy, skier and FW marketing manager, explains:
At FW, quality is sustainability.
They use a unique bio-polyester partially made from sugar cane to make 30% of their outerwear range.
But their underlying mission is to fight climate change at every stage of the production process.
But there is a lot that remains to be done for us."
Florian is also very clear that major things need to change in the way we view consumption.
“A good energy transition can’t be achieved if we maintain the same level of productivion.
We need more sobriety and less energetic needs.
On our side, a second-hand program will be implemented next spring 21.
Making products that last and having a good repair program is also key.
The collaborative index in development is open source, available to everyone.
It is the work of companies that otherwise vigorously compete against one another.
Everyone understands that reducing the impact on the planet is too important for any single company to pursue alone.
Every measurement we make can uncover ways to reduce waste and environmental risk throughout the supply chains.”
That means designing product with high-quality materials that are responsibly sourced and ethically manufactured.
“We are a proud Bluesign Systems Partner and Fair Labor Association member.
We require all of our material suppliers to adhere to a strict materials compliance policy.
“Where possible, we make a run at utilize recycled or sustainably sourced fabrics and materials.
Here are some specific examples within our line:
1.
All of our insulation is made from 90% recycled material or greater
2.
All of our cotton is 100% organic
3.
We use either C6 DWR (PFOA and PFOS Free) or 100% PFC free DWR
4.
All of our paper packaging is made from 100% FSC recycled paper
5.
We use recycled fabrics where possible (Ex.
All of our 2-layer Gore-Tex fabric is 100% recycled)
6.
Key to this concept is making high quality, durable product.
Our outerwear is always 100% seam-sealed and will never have a waterproof and breathability rating less than 10K/10k.
This season we are not using any materials sourced from animals.”
They also dont believe in passing on the cost of using sustainable materials.
