Pronounced forward, the company is proud to makeGear for Alpine Living, wherever you are.
The result is gear that you could wear in the gnarliest weather, on & off the mountain.
This emphasis on urban/alpine duality that sets FW apart from other brands.
Most premium outerwear manufacturers prioritize function over fashion, or the inverse, sacrificing quality for style.
For us it was important to bridge the gap between technicality and looks.
The line reflects our obsession for functional minimalism.
FW is reflective of our contemporary lifestyle.
We are using relaxed cuts and silhouettes that switch easily between high-performance outdoor use and a street-style look.
Collectively, the FW team holds more than 100 years of textiles experience.
