There is a growing movement towards alternative contests in skiing.

We spoke to JF Houle, brought in on the project as a creative advisor, about the competition.

When asked about where the idea came from, he said: Its Red Bull.

JF Houle Talks Red Bull Redirect

They had thought about it but never did in the past.

They asked me to design the course, to create the concept and invite the rider list.

That was a pretty cool experience.

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Definitely stressful at first, I was like damn, what did I get myself into?

Never did anything like it."

JF was heavily involved in the design process.

Three weeks at two different locations planning, plotting, building.

The goal is to keep it going next year.

Make it bigger, make it sick.

I really wanted to get the core people from the urban side, said JF.

Guys like LSM and Magnus, super looking forward to what they can create, and their style.

The goal was to set up a framework for these skiers to get outside of the box.

To be able to use redirectional transition, to come up with different lines and all that.

Hopefully people will be stoked to come out.