Sean is on that track.
He is part of the family and a big part of our future.
He represents everything our company is about.
Our goal is to inspire people to get out and enjoy skiing.
Sean does that better than anyone.
His level of skiing and personality give momentum to our brand and the sport.
Pettit, who was born in Ottawa and then moved to Whistler, B.C.
as a pre-teen to pursue skiing, was first spotted at a local contest and signed by K2.
I didnt even know what a contract was.
It was probably the first time I got to use my signature outside of elementary school, stated Pettit.
Its crazy to be with a brand for half your lifetime, Pettit commented.
I feel like Ive grown up with K2 as a childhood friend.
I met the brand reps and got my first pair of K2 skis when I was 11.
Ever since then weve been able to grow together and adapt to how riding styles have evolved.
Weve come a long way.
