1000 Skis, operating out of Are, Sweden have come to shake up the industry.
Par: Wed been talking a lot about the skateboard industry compared to the ski industry.
How it started from nothing therefore all the skate brands are owned by actual skateboarders.
Whereas freeskiing started from regular skiing so its got some baggage.
So wed been talking a lot about that and how skiers should be supporting skiers.
Then we just figured, what are we doing talking about all of this?
We gotta make some waves!
Its a huge leap of faith, I wanted to hear more.
Alex: Peyben got the ball rolling, that was a big moment for me.
I saw both of them really committing.
I knew this was real.
If theyre willing to put their energy into this, its going to be serious.
Throughout the whole season, I didnt know if I was going to be a professional skier anymore.
I was like if thats the case then fuck it like were gonna go all-in with 1000.
Par: For me, it got really serious kind of later.
When can we have a meeting?
That was pretty amazing.
Definitely, thats number one.
None of us are gonna ski skis that we dont love.
We did one run and were all l like, wow these are actually really good!
We want to be able to support skiing in the way we see fit.
Its a big thing for us to step away from shrink it and pink it too.
We wanted to be a brand for all genders.
Its 2021 you buy skis for skill and size, not anything else.
Magnus: We want to come up with new ideas for everything.
Thats our main focus and once you get into that lens it just keeps going.
And to do that we can be too much in one direction.
Par: When we started we were trying to figure out what factory to build our skis in.
There are plenty of ways to go that are cheaper than doing it in Sweden.
It’s definitely hard to say no to the prices in China.
I think the first thing though is were really trying to be transparent, were not here to greenwash.
Simply by being based in Sweden were bound by laws of sustainability that youre not in other countries.
Alex: Its like at the end of Is There Time For Matching Socks?
we showed our emissions.
_
Innovation is part of what is driving the sustainability pillar of 1000 Skis.
Par: Were also doing a life cycle assessment of the ski as part of the study.
All the way from the raw materials to when the ski is not being used anymore.
A lot of companies only look at their production.
Were not pushing people to buy new graphics for example.
Then it can be used for a different bang out of performance.
Were banking on change because what were trying to create doesnt exist.
Its amazing to hear the guys talk with so much passion about the brand.
The park ski is definitely a solid soft ski, theyre not a noodle.
These are great and thats something that really excites me.
We want to open that door for everyone.
Par: The all-mountain ski comes from the same vision.
It’s definitely a slightly more stable ski.
Lucas loves it in the park too.
Its not made for here or there specifically, hes even ridden it in Japan in the pow.
Alex: I think it is the one-ski quiver, park, chunder powder, and groomers.
I really do love it on all of those.
As long as its not the deepest powder of my life a 106 will get me through it.
Par: The powder ski for me excited me the most.
Its built soft torsionally.
A torsionally softer ski flexes easier on edge and is easier to get there in the first place.
Its amazing to ride a pow ski that feels light in that way.
The team is obviously stacked with just the owners but they have plans to support many up-and-comers as well.
I am stoked to have been able to tell the story.
This is the first chapter of many and I cant wait to spend more time on the skis.
