Maude Raymond is one of the leading ladies of the freestyle community.
MR- It’s a great experience.
O’Neill is well rooted and an authentic brand, first created based on passion and technicality.
Jack O’Neill/O’Neill inspire me.
MJ- Where did you draw inspiration for this jacket?
MR- Since I was really young, I always imagined the perfect ‘Maude’ style clothing.
It is stronger than me, my mind goes for it.
So, where did i find inspiration for this jacket?
By living, within me and women.
Does that make sense?
What do you think made this such a successful design?
MR- Well, I feel the brand.
I usually see the potential and the directions where a brand can go.
Also, working with a great and understanding team is key.
So from there, it is all fun and it is what I love to do.
MR- I actually study Business- marketing/ brand management.
So if i combine both it’s easy.
I always did that.
It is an everyday thing.
Also what I would do to make things, brands, people etc.
perform the best way they could and in every way possible.
I like to understand all of the above and then find ways to help.
MR- My brother Frank Raymond and I’d say anyone who loves it and is happy to ski.
MJ- How does designing apparel challenge and excite you in comparison to skiing?
Prepping to grind
MJ- Where would you like to see your design career take you?
MR- Well, as you know now, I study business.
I want to combine business, designing and ‘sports’ together.
With that information… we will see.
;)
MJ- Is there anything else you could tell us about the new MAAD jacket?
MR-http://www.mauderaymond.comI will talk about it soon on my website!
I can just start pulling out jackets and show you inspirations from her.
- Jack Schindler, US Sales Director.
The seams and quilt pattern of another jacket in the 15/16 O’Neill range, inspired by Maude’s designs.
Note the “washed” look of the material, another of Maude’s design ideas.
