Newschoolers was founded in 1999 and sold to corporate America in 2007.
It has been surviving mergers and acquisitions ever since.
And yet, twenty-five years later, were still here as a cornerstone of ski culture.
The staff of NS are all still skiing as hard as our variously tortured bodies allow.
The members, the athletes, the brands… even the staff.
I could hardly ever make all sides happy, says@Mr.Bishopof his tenure at NS.
Sometimes we let skiing down, and sometimes we let our owners down but rarely was everyone happy.
Newschoolers just doesnt fit the model.
More recently, myself and@Dr.Zorko, have been running the show.
Its something we want to continue to grow, the question was how?
Credit needs to go to Natasha Cholerton-Brown and the Arena Group here.
Unlike with any previous owners, the door was open for discussion.
Were very happy to work with the Newschoolers team to return the brand to its roots.
It is the best place for Newschoolers to end up.
We look forward to seeing this team stand on their own again, says Natasha.
So call it whatever you want.
We cant wait to bring you a ton more skiing and to take things back to the roots.
