By Derek Taylor
They?re at it again.
The clip is filled with imagery comparing skiers at Alta to the Nazis and KKK.
Check it out here:
This, of course, is nothing new.
It?s always had to follow with, ?and skiing is lame!?
Ce?est la vie.
It?s easier to get people behind a rally cry when you have a villain.
Just ask Bode Merrill could do on the jump lines under Wildcat.
But then I?m not in charge of the bottom line at Alta Lifts Company.
There is not a single person who is not allowed to patronize their business.
They simply don?t allow a certain key in of equipment.
I know of many ?snowboarders?
who have clicked into skis for a day to sample Alta and have had a blast.
And yes, I realize that part of Alta?s business operates on public land.
But Alta is living by that most American of institutions known as the Free Market.
