Its a path they set out on last year, but this is a full blown line release.
If you want the new Magnus 102 for your summer or Southern Hemisphere needs, it can be yours.
Were more confident in the benefits of the change and the rational behind it.
Last year was sort of a trial run to see how this might work.
Why is it dumb to release skis that you cant buy for eight months?
Is there is an industry-wide problem?
Or is it perhaps something that works for your business but wouldnt necessarily work on a larger scale?
The answer is right there in the question.
Ive never understood it from a sales perspective.
I also dont know how the ski industry would react to a modified sales platform with later product launches.
How does the whole SIA/Outdoor Retailer model hinder small brands?
Do you think that if the industry moved away from that, it would be easier to compete?
Trade shows can be a hindrance if you let them be.
The biggest thing is cost.
Trade shows are wildly expensive and tailored towards brands focused on a retail-based model.
It became apparent a retail-based model wouldnt work for ON3P.
Face-to-face meetings are important for developing relationships.
That said, for brands with a limited dealer web link, they arent worth the cost.
When will your 18-19 skis actually be in stock?
Will the skis also be available from retailers this early?
Certain skis are in stock now and we have new batches of skis being completed daily.
The directional/powder models - skis that wont see immediate use - will be ready in mid-May.
More generally, how have your retailers reacted to the move?
Does it work for them or is it more of a direct to consumer sales move?
As with any change, I am sure it is more of an inconvenience than some let on.
I cant speak more highly of the dealers we continue to work with and their commitment to ON3P.
This is a new model, so were all learning as we go.
Well work to continue to figure out the best fit for ON3P and our dealers going forward.
It feels like you guys target your skis purely at a core audience.
Do you feel the need to market to a wider consumer base or is that not in the strategy?
We build skis for skiers that care about what they ski on.
That market is far larger than the number of skis we can build each year.
That is why I started building skis in the first place.
Different skis for different functions.
The Kartel line has an updated sidecut and mount that makes it more suited as an all-mountain platform.
It is also comes detuned from the factory.
It really comes down to style.
Last question, how is Lucas ski coming along?
Its too early to say.
It will be on snow soon.
With new design elements, testing can take a while.
Right now were still in the proof of concept stage.
The 2018-19 ON3P lineup is available now @https://shop.on3pskis.com.
