The days of the local ski hill pass are dying.
Some would argue dead already.
Smaller mountains are having to get increasingly more creative to bring wide ranging interest to their product.
What do you do then?
Do you fight it, stay independent and lean on the loyalists & locals?
Do you sell out?
Or, do you have other viable options?
The answer per usual, is probably somewhere in the middle.
My question remains…is it a good thing or a bad thing?
It’s not new by any means.
The ski industry like many others has always been big on conglomerates or groupings of different brands.
Look at your favorite medium to large sized brands.
I’m aware that this is not the exact same thing, but it’s the same idea.
So where does that leave everyone else?
Even the bigger resorts are being bought out and succumbing to forced participation.
Even for adults, the deals are seemingly too good to pass up.
So now is it a race to the bottom, or a race to the buy?
