Pep Fujas Joins the Show to Talk Wndr Alpine

This week on the Out of Bounds podcast, our guest is one of the hucking best to ever do it, pro skier, Pep Fujas (@pepujas). While Pep has been shredding it up for decades, our conversation focuses on what he’s up to these days with WNDR Alpine, where he is now the Vice President, Marketing & Product Development. WNDR is an Eco-conscious material and hard-good creator seeking to do better for the environment and churning out some cutting-edge skis in the process. He and Adam talk about the sustainable microalgae-based materials they use and why. Also discuss what brought him there from K2, and what his day-to-day looks like. They also chat about what success looks like for a new ski brand and what actually sells skis? How do you convert a customer from hearing the message to swiping the credit card?