As freestyle skiers, we devote a lot of time to the outwear buying process.
It’s just part of the game.
Price Foulger knows this very well.
In high school, almost all of his money went into buying new jackets.
At only a year and a half old, Sabek Outerwear is still a baby.
But it’s growing up fast.
Along with running Sabek, Price spends his time killing it in the backcountry.
And he’s not even out of college.
First things first – what does Sabek stand for, and what’s the company all about?
Sabek is a word from a tribe native to Finland and Norway, the Sami tribe.
We are about having a good time on the mountain.
When starting your company, you realized the importance of making solid connections in the ski industry.
Who were the people you’d ask for advice and input?
What did they tell you?
To be honest, I struggled in this area.
Originally being from Maryland, I didn’t have connections in the ski industry.
I knew one guy in the hunting industry, and learned a lot from him.
He still gives me advice.
Different industry, same process for running an outerwear company.
Starting up a company is extremely time consuming.
How do you balance the requirements for both?
It’s extremely time consuming yeah, and unfortunately I’m not skiing as much as I used to.
That way I make the most out of being up there.
I’m excited to be done with school next year so I’ll even have more time.
Do you have further plans to build up an east coast following for Sabek?
Yeah we just picked Jon up, and I’m stoked on what he’s doing.
I’d love to build more of a following back there, especially since I’m technically and east-coaster.
I hope that we can get into some stores back there and grow organically that way.
What do you look for when adding someone new to the team?
Content is huge for Sabek.
Our marketing is only as good as the content our athletes get.
How does Sabek separate itself from other companies that make custom jackets, such as Virtika?
I’d say we are really different from other custom companies.
This past year we’ve focused on being a custom outerwear company that provided a modular aspect to outerwear.
Now that we are launching into retail stores, we’re doing things a little different.
We’re actually moving away from the custom jackets and taking a more traditional approach.
Alongside of jackets, you produce high quality hoodies, t-shirts, and headwear.
Any plans to produce snowpants?
We’ll be unveiling two new pant designs at SIA.
We’re really excited for SIA.
We’ll be in booth #760 so come on by and see us!
