Candide Thovex is an incredible skier.
He is one of the greatest ever to do it.
Hands down, no question.
Its Candide were talking about here,Candide Kamerawas a comeback, remember.
Enter his latest: a minute fifty-five second edit of the man shredding grass and dirt instead of snow.
You have to blink yourself awake after watching.
Until now, his videos always felt likeskiing.
They were always recognizable as the thing you and your friends aspired to on the mountain.
Those edits spawned imitators, amateur and professional alike.
Candide single handedly pushed a new standard for what an edit could achieve.
In watching him ski, I always feel a certain proprietary pride.
Those videos are something that we as skiers knew about first.
We know about Candide, we like to think of him as a part of this community.
On the one hand, theres betrayal.
You might call him a sell-out or something.
Skiing is supposed to be anti-corporate.
We tend to reject huge companies that stomp through and seize upon hot trends.
Paul Mitchell, I think you could argue, hung in long enough to earn our respect.
At the same time though, we take to a Red Bull edit without flinching.
Same deal for a company-specific piece: Salomon Freeski TV is basically without critics.
That makes sense, thats endemic to the industry.
Audis a global company on a scale thats almost incomprehensibly larger than the free- side of skiing.
Its hard to have your cake and eat it too.
