While it is not the first company to fight against the consumerism that seemingly rules the US.
As a co-op … we define success a little differently.
It’s much broader than just money.
How effectively do we get people outside?"
Is skipping out on what is arguably the most important day for retailers, a death sentence?
Patagonia would beg to differ.
Will REI see a similar occurrence happen to them?
Are you going to be partaking in the ridiculousness that is Black Friday or will you #OptOutside?
