You guys have had quite the history.
How are you staying relevant nowadays?
We?ve added fabric cable covers to keep the cables organized and add a super cool look.
We have themed boots and are really getting away from the boring style most people associate with boots.
There seems to have been a Full Tilt resurgence lately.
What do you chalk that up to?
The key to this whole ?bringing it back?
thing is the cult following.
People generally hate their ski boots, and the Full Tilt design is tried and true.
People are realizing they don?t need a race boot.
Instead, they need one that?s comfortable and looks as good as it functions.
As you mentioned, die-hard Full Tilt users hoarded parts and cannibalized boots to keep theirs in working order.
How much of that played into you guys selling parts online?
We definitely saw an opportunity there.
Skiers can now buy parts from us instead of looking on eBay and at ski swaps.
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