From warehouse robberies to fulfillment issues, Saga Outerwear has had a rough ride over the past few years.
But the licensing of the brand by GBG and in-house partnership with Spyder seemed like the turning point.
Orders started flowing, the brand began to re-establish itself and the future looked bright.
Unfortunately, that has proved to be a false dawn.
For the coming season, the brand will be ‘going dark’.
The hope was that any brand that could be sold would be done so intact with all employees.
“Saga hadnt yet been mentioned in any of these talks.
One of the Spyder/Saga product designers from our Boulder office asked what this all meant for Saga.
We were told that it was the intention to transition Saga to the new company along with Spyder.”
However, they still believed a deal for Saga might be possible in the coming week."
When there was no mention of Saga again someone inquired.
After this call I spoke with my manager to ask what this meant for Saga and my employment.
The website is still operating and orders are being shipped.
Regardless of your opinions on Saga, this is sad news for the freeski industry.
Despite occasional stumbling blocks, Saga have been setting trends and supporting skiers since 2005.
That’s the vast majority of the history of newschool skiing.
For now though, we’ll have to wait and see.
