All quotes from the committee are rough translations.
Ski or Die was judged as a whole from event concept to visual identity and social media presence.
Having beaten over 1000 entries in their category, this award is no joke to win.
The 11 finalists are selected by a jury that includes the biggest names from the creative business in Finland.
Everything from social media, videos, event reach, and more were submitted as part of the contest.
“The most extreme phenomenon of freestyle skiing in the world is Ski or Die.
The identity and content of the event exacerbates the attitude and aesthetics of the 80s and 90s.
Ski or Die offers a platform for the lifestyle to the mainstream.”
