Armada Skis very first business plan opened with the following statement:“Armada.
What skiing will become.”
Armada started in a basement in Truckee, California.
In 2002, they moved to Costa Mesa, where many large skate and surf companies are headquartered.
Pictured above: Torin Yater-Wallace shredding the Armada mini-pipe at Armada’s old HQ in Costa Mesa, California.
From the moment I walked in, two things were clear.
One: visual creativity is highly encouraged and embraced.
Two: the HQ iszenfor true freeskiers.
Placed nicely behind the reception desk is a large photo of JP Auclair, accompanied by handwritten messages.
Dan told me that the facility is dedicated to JP.
Down the hall sits the offices where marketing, finance, customer service, etc.
A wall decorated with Tanner Hall’s X-Games medals is right nearby.
Also there to join was Armada team rider, Pat Goodnough.
Big thanks to Dan and Armada for letting me see the new space!
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