–John Russ First Track Member
Being right?
that?s tricky.
So few things in this world are universally ?right?.
The contrast of right and wrong turns shades of grey where rightness meets culture and ethics.
Did you know that most business degrees require a business ethics class prior to graduation?
This class is meant to give students an ?ethical?
That?s it?
Customers promote the company and purchase the product, and then you just treat them nicely?
How is that ?fair??
You are MORE than a customer.
You are a cherished member of our ski community.
We don?t strive to connect with you because it is ?cool?
; we connect with you because it is the right thing to do.
The company IS you.
First Tracks rewards your commitment to skiing and to Icelantic, because your commitment enables us to succeed.
With First Tracks, you will be a part of the company, not just a customer.
We made First Tracks to celebrate YOU, because it is the right thing to do!
–ICELANTIC
P.S.
Join us this winter!
