Spokane’s "Ski the Northwest Rockies" Snow Show is a great event.
It brings together legions of local skiers and acts as a great kickoff
to the ski season.
But that’s not to say
it cannot be improved.
The one-day event only
showcases a small portion of the vast skiing and snowboarding industry.
Significantly, it never completely fills up with exhibitors.
But it will never be that size.
It’s time to improve the
Spokane Snow Show for the greater Spokane region.
The Spokane region has roughly 80,000-120,000
unique skiers.
to increase the amount
of exhibitors, we’ll need to move the Snow Show into a new location.
The ideal choice would be the Spokane Convention Center downtown – the
old one.
This way it is close to the INB Performing Arts Center for
movie premieres.
Plenty of space and room for growth.
The
second thing on the list would be to actually add exhibitors.
In order
to reach the most potential skiers, you would have to include a wide
variety of exhibitors.
In
addition to ski/board manufacturers, INSA should also look at
attracting new resorts to the Snow Show.
Resorts should be within the
immediate area – Washington, Oregon, Idaho, Montana, etc.
Whitefish Mountain Resort
Crystal Mountain Resort
Stevens Pass
Mt.
Bachelor
White Pass Mountain Resort
Willamette Pass Mountain Resort
Tamarack Resort*
Big Sky
etc.
Now,
the final step will be to move the dates for the show back slightly.
For 2009, my recommendation would be to hold the show November 13-15.
Finally,
what do we charge people to get into the show?
