I was raised on ski movie premieres.
So, me and my local posse got a ride there from one of my friend’s dads.
Clad in tall tees and beanies we entered the venue, grabbed a seat, and buckled in.
Under the bluish pre-screen lights my eyes caught those of the crowd around us.
Familiar faces immediately began to emerge.
I was in awe.
WEwas one of the last films Poor Boyz Productions produced.
Much like Stept, PBP pivoted, and started taking on commercial videography work rather than making ski movies.
Similarly, the beloved Level 1 released its final full-length ski movie in 2019.
A shift that has reduced the economic viability of large-scale, full-length, ski films.
Something needed to fill the space that these movies left in the ski community.
Instagram democratized the ski world.
And this observation doesnt even include the structure of Instagram itself.
But, if youve been paying attention, its not all bad.
And, perhaps most notably, these movies are typically free.
These notes dont exist to critique what the content world used to be.
Is There Time For Matching Sockswas another recent stand-out release.
The film features several unique segments.
Another employs three jump cuts.
The first shot shows Magnus Graner airing through a crowd of bushes towards the camera.
Finally the camera pans downward again, catching Graner as he tosses another trick.
But the most poignant moments ofIs There Timeemerge from its seemingly counterintuitive pacing choices.
At one point Graner lines up a particularly gnarly rail transfer.
The importance of this moment, among others inIs There Time, is twofold.
