Saga is ferda girls.
This summer, Saga Outerwear launched their first everwomen’s collectionwhich will be available for the 17/18 winter season.
While loosely based on the men’s line, the women’s line has its own unique personality.
Her research and team input turned into a physical inspiration wall (shown below).
“It’s super helpful to have up for when an athlete just drops in for only 10 minutes.
I can show them my inspiration wall, maybe some sketches and get their feedback right away.”
-Roxanne Weippert
Next came prototyping- studio mock-ups and samples that Roxanne created brought the idea to life.
I like to be very hands-on in the process, Roxanne told us.
Being able to create their own samples in real-time was helpful in expediting the process.
Roxanne describes the 17/18 line as ‘Menswear inspired, 90s influenced tom-boy chic’.
Id say that Maja has been the closest to the design process though.
Just how we like it.
The entire 17/18 Women’s Collection is now available for pre-order athttps://www.sagaouterwear.com/collections/womens.
