Like it or not, the web is undergoing a phenomenal change right now.
No longer is it about individual pages, links or how you integrate with websites.
Turns out it’s not as simple as you’d think.
His presentation is a must-read for anyone who is designing user interfaces and works in the social space.
Weighing in at 216 slides, it’s a bit of a biggie.
(Example: College friends, work friends, family, hobbyists.)
There are three types of social ties: Strong, Weak and Temporary.
The stronger the social tie, the higher they influence us to buy products and services.
Our brains can only keep up with a limited number of weak tie relationships.
For most people, that number is 150.
People are increasing their reliance on social networks to make decisions.
Go get a look at the presentation on SlideShare.
