Ah, the female psyche, that convoluted mystery of the ages!
I started wondering a few weeks ago what the general views of the women in our industry were.
So I figured I’d ask!
Here are my findings, I made pie graphs and everything!
Behind them was K2, and 3rd place was a tie between Line and Coalition.
Most female supportive companies, according to the survey.
As for the “Least supportive”, we also had a landslide winner, Armada.
2nd place was Rossignol and then Voelkl.
No real surprises here.
Although I personally wouldnt really even consider Rossignol as a freestyle brand anymore, but maybe thats just me?
Least female supportive companies, according to the survey.
scoffs The Armada womens Instagram page hasnt been active since 2015!
That takes me to my next point.
I took to social media to tally how much exposure brands are actually giving female riders.
I am not opposed to lifestyle shots, so long as they don’t outweigh the action shots.
FACTION:It appears Faction have earned their top spot in my survey as they had the best ratio.
Out of the 60 latest posts, 15 of them featured women.
They had also just dropped the women’s segment from their movie which was a banger.
I award them an A+.
Yes, I’ve decided I’m going to grade them.
My article, my rules.
It also included promotion of their riders projects, which we love to see.
In my arbitrary ruling, they get an A.
All up, Line only had 5/60 posts that were female.
LINE YOU SHOULD BE CAPITALISING!
shakes fist.
VOELKL:They actually did pretty well.
Six lifestyle and six action.
Plus the aforementioned cringe post.
Meh, Give them a B-.
So I was utterly disappointed with their instagram.
Of the last 60 posts only TWO were female ski action photos.
They had 4 lifestyles (and one cringe pic), BUT they had THIRTEEN pictures of dogs?!
You’re twice as likely to see a post of a dog on their page than a girl!
What’s a bitch gotta do to catch a break??
Make that a D-!!!
ARMADA:I feel like everyone knows what I’m gonna say here.
Out of the last 60 posts, NONE were female content.
I had to go back SEVENTY EIGHT posts to find one of Maude.
Maude came second in the survey of most inspirational females, and Henrik was first for the men.
Maude is an OG style queen, but where’s the fresh blood?
Where’s the love and support for up and comers?
Big fat F.
Anyway, back to the survey.
I asked some other questions out of curiosity.
Like, how supported do women feel by their fellow male skiers?
Turns out, actually pretty damn supported!
Any supportive guys out there reading this, you’re doing great sweetie!
Also, just for fun, I asked whether female prize money should ALWAYS be equal.
Is anyone else as shocked by this as I am?
And arguably, they’re a great company for women!
Their womens line is insane!
High quality and well designed, and it seems like they support their one female athlete really well.
Is that not better than what Atomic or Nordica are doing?
According to public perception, no.
I don’t know what to do with this info, but here it is anyway!
