https://www.newschoolers.com/videos/watch/909354/This-is-Armada--Team-Manifesto-
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Armada is a company close to many skiers' hearts.
Since then, they have been a part of so many of the most memorable moments in skiings revolution.
Tanner Hall’s iconic X Games slopestyle win
Armadas skiers are nothing if not versatile.
As well as dominating contests, the same skiers have regularly featured in legendary movie segments.
And those few are just the tip of the iceberg.
Chances are that youll see a pair of Armadas in pretty much every ski movie from the last decade.
Armada have even produced plenty of their own content, with 2014sOil and Wateranother standout moment for the brand.
The Manifestoalso marks the start of a new series of videos.
Its no secret that the years prior to the takeover were tough and perhaps a little bit disjointed.
Winter 2019 feels more like the Armada we know and love.
The Utah-based company has never been afraid of trying new things.
As Armada GM and co-founder Hans Smith puts it.
Armadas strength has always been in brand building and product development.
“We are still 100% in charge of running the business.
The very things that sparked the founding of Armada back in 2002.
