I, unfortunately, cant argue that were entirely reliving the golden days of yore.
Fall rolled around, and you packed into your local theatre to watch the newest offerings.
If you liked a movie, you could pick up a DVD or VHS copy to watch later.
The 5 to 10 films that dropped each season covered the totality of the ski media spectrum.
Take a quick look through iF3s setlist, and youll see what I mean.
The craziest part about all this?
Once Fall passes through, and winter kicks off, most of these films will release for free.
A few paragraphs ago, I mentioned the democratization of ski filmmaking.
For example, takeIn Your Dreams andNexus,two new films produced by women and starring only women.
Diversity isnt just about representation, either.
It can refer to filmmaking style, too.
Tuning into a ski movie doesnt always mean drone shots, 4K cameras, and cineflexing anymore.
The democratization of ski content is not without its pains.
This challenge isnt unique to skiing and affects everyone with an internet connection by cheapening long-form content.
Scrolling through quick hit clips takes considerably less mental energy than committing to a 45-minute ski movie.
Ten years ago, I had an iPod shuffle I exclusively used to listen to music.
To say that our attention spans and need for real human connection are under assault would be an understatement.
So this new golden age doesnt come without drawbacks.
But what era of plenty doesnt?
After all, every new solution presents a new problem.
Technology blew open ski filmmaking but also exposed us to its nastier side effects.
Luckily, in the face of this challenge, we skiers still seem hellbent on getting together.
iF3 is back in full swing, and countless film tours are roving the country this Fall.
Last season, skiers crowded onto the slopes in record numbers to meet up with their friends and shred.
Skiings always been glue-like that way, maintaining relationships new and old.
Heres to living through another set of ski movie golden years.
