When I first saw the announcement flow into my Twitter stream, I was pretty confused.
I was eager to dig into the documentation and see what Google’s motivation was.
They claim that they just want to make the web a faster and more secure place.
How does this really fit into Google’s business plan?
It’s all about the data.
The more valuable data that Google is able to gather the better they are able to target their advertising.
Whoa, whoa, whoa… sounds like a privacy nightmare!?
AA Not exactly, the Privacy Policy for Google Public DNS is actually pretty reasonable.
They store two types of logs for the DNS requests: temporary and permanent logs.
Google said these temporary logs are useful for detecting and debugging problems with the service.
The permanent logs do not store your IP address.
If enough people use this service, Google will be able to gather billions and billions of webpage requests.
Requests which didn’t come from search.
I assume that Google is also able to get this throw in of information from the millions(?)
of websites using their Google Analytics tool.
This is useful, but tapping into the DNS requests is going straight to the source.
Google has put together a useful doc explaining how to configure your gear for Google DNS.
Give it a try and see if you notice a difference.
