Zara has launched a ski outerwear line.
There are several arguments that can be drawn from this news.
My final spiel to write: Should fast fashion have a place in the snowsports industry at all?
We’ve seen this trend before; it’s not uncommon for brands to enter the snowsports industry.
Anyone in or associated with the industry knows its profitability.
Zara’s new outerwear collection seems like a play on a combination of many ‘luxury’ brands.
On the other hand, what business does ZARA have making outerwear?
At first glance, it may not seem as bad as expected.
However, after digging, I have several concerns.
Personally, I would love to know the technology in their $169 helmet or $99 goggles.
How much testing went into the equipment, its reliability, and ultimately, how safe it is.
“This phrasing is misleading.
ZARA is not the only brand taking a fast fashion approach to the snowsports industry.
It might not be breaking news, but it’s still alarming.
Or will this do more harm than good?
